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The Enterprise Institute (IENE) is one of the five institutes of the Faculty of Economics and Business. It manages various programmes, in particular the Master of Science in International Business Development (MScIBD) and the Management pillar and the Human Ressources Management pillar of the Bachelor of Science in Economics and Business. Furthermore the IENE offers specific research domains such as :

News

Latest publications

Events

Formation continue

Stimuler la communication virale et la rendre efficace

4 novembre 2016

 

Leçon inaugurale

Prof. Linda Lemarié

Le marketing au service de l'environnement : un paradoxe qui a du sens

23 November 2016 at 18:15

Aula du 1er Mars 26 

 

Medias

"Format A3: le marketing social", interview Prof. V. Bezençon sur les ondes de RJB

(March 2016)

Source : rjb.ch

 

Le père Noël a garni ses rayons

intervention Prof. V. Bezençon

(November 2015)

Source : Arcinfo.ch

 

Latest publications

 

Jagodzinska K. (2016), Egotiation is the new negotiation: the concept of negotiation revisited, Eurasian Journal of Business and Management

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Schenker Y. and Dal Zotto C. (2016), Le data journalisme: Un nouvel outil de transparence à disposition de la démocratie. In Marc-Olivier Gonseth, Bernard Knodel, Yann Laville, Gregoire Mayor et Olivier Schinz (Eds.): Secrets. (pp. 126-134). Neuchâtel: Musée d'ethnographie de Neuchâtel

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Lugmayr A. and Dal Zotto C. (2016), "The Media Convergence Handbook, Vol.I - Journalism, Broadcasting and Social Media Aspects of Convergence" (Eds.), Springer, ISBN 978-3-642-54484-2

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Lugmayr A. and Dal Zotto C. (2016), "The Media Convergence Handbook, Vol.II - Firms and User Perspectives" (Eds.), Springer (in print), ISBN 978-3-642-54486-6